So, you’re an enterprising individual hoping to gain new ground. You’ve read about email marketing, its efficiency and propensity in business growth. You then conceptualized a campaign, spent as much time needed to properly know how it’ll work, invest as much resources as needed to make things happen. Having sent out your first batch, you sit back down, a leg crossed over the other and relax. You actually enjoy thinking the possible – and hopefully, profitable – business you’ll garner. But how sure are you that your clients will read your endeavor?
After all that’s been said – in this case, written – and done, the preparations dealt and everything done to push your deals, you are, unfortunately, still lacking one, vital approach. That one important step is basically email tracking.
Email tracking is a very essential tool in email marketing that will not only help you find out on which of your deals have done their job, but also to check on how effective your approaches are. Knowing these bits of information can help you in creating diverse and more effective email campaigns in the future.
Here are a few factors to consider to help you out on why you need to implement email tracking on your business system:
Open Sesame – email tracking will help you know if your messages were opened or not. Knowing the percentage of opened emails will help you track down viable clients, opening more opportunities for continued business with these interested clients. Plus, it’ll help you find out on how effective your email subject titles are!
Click me, click me not – after knowing who read (or didn’t) your campaign, you can also opt to find out if these individuals clicked on any links found on your email. This will help you know on how effective the content found in your emails are, or if the email recipients actually took the time and read through your message.
They bought this – for businesses selling retail, email tracking also provides this useful option. You can check which particular products your clients are most interested in (via links). This will you decide on future promos and campaigns, whether if you’ll strongly sell a certain product or not.
Nothing beats paper – finally, email tracking can be collated in a single file and printed in paper. This gives you the convenience on planning, comparing past data with the latest.
So next time you decide on producing an email campaign, include email tracking in your plans. Give your business, particularly the email marketing aspect, the much needed, profitable boost.